Dr. Ulrich Winkler

Foundations & Approach

Explore Dr. Ulrich Winkler's personal story, professional journey, and the experiences that shaped his approach.

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Dr. Ulrich Winkler

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Bottom Line Up Front

Everything I teach, I live.

Every tool, approach, and framework I share has been tested in my own life and kept because it worked. My approach is deeply personal - shaped by values and convictions forged in the fire of challenges mastered and limitations overcome. This page is not just about what I do - it’s the story of how it became real.

Why Leaders Trust Me

  • 📚 Ph.D. in Economics – Graduate magna cum laude
  • 🎓 Academic Director – NYU-SPS & Intellibus AI Masterclass for C-level executives and board members.
  • 💼 Strategy Consultant – Worked with 40+ companies and startups to design strategies, business plans, financial models, mission & vision statements, and product portfolios.
  • 🏛 Leadership Roles in Higher Education
    • Leadership Professor & Director Executive Education, University of Liverpool (Top-100 Global University)
    • Executive Vice President, EBS University
    • Vice Dean Education, European Business School
    • Managing Director, Goethe Business School (Duke University & Frankfurt University Joint Venture)

How it all Started

September 12, 1985 - late morning. My mother stood in the doorway, a friend beside her, tears in her eyes. “Andrea has died.” My sister had been killed in a car crash the night before. The police had come to the house, but I must not have heard the ringing - she did.

My parents were in the middle of a divorce. The atmosphere at home had already been tense, but after losing their daughter, they folded. Who wouldn’t? Losing a child is probably the most terrible, most unnatural thing a parent can face.

The atmosphere shifted from uncomfortable to hell - sometimes frozen in silence, sometimes erupting in volcano-level heat. I was left alone with my pain: confused, desperate, empty, and as lonely as a person can be.

Before that day, I was a typical 17-year-old boy - surrounded by friends, doing well in sports, and, in my mind, succeeding at what really mattered: attracting girls. Then, in a moment, life stopped. Overnight, I was on my own. It was schooling in autonomy and charting my own course - but not a lesson I’d wish on my worst enemy.

The Search for Answers

To cope with the confusion and pain, I began searching for answers. Around 18, a friend introduced me to Alice Miller, and within months I had read everything she had written. That opened the floodgates. I started devouring psychology - anything I could get my hands on.

This was the pre-internet, pre-mobile, pre-AI era, so every book was hunted down, borrowed, or bought. I read Frederic Perls on Gestalt, Eric Berne on Transactional Analysis, Anthony Robbins on NLP, Theodor Reik’s Listening with the Third Ear, Carl Jung’s Modern Man in Search of a Soul, Viktor Frankl’s Man’s Search for Meaning, Paul Watzlawick on reality as a construct, and Schulz von Thun on communication - and many more. I gulped them down, often without fully understanding everything, but driven by a need to find something that worked.

Yet, I remained dissatisfied. These books gave me insights, but they did not change how I felt. I was often still unhappy with myself and life, sometimes depressed, with pain simmering under the surface and erupting at times as rage.

Insight is not enough. The right knowledge must be applied, lived, tested, refined.

"Every wound can heal. You just need to find the right approach – and the courage to face the pain."

From Books...to Experiences

In the meantime, I moved from books to experiences, attending therapeutic seminars across nearly every stream of humanistic psychology, particularly the family constellation work of Hellinger. And slowly - very slowly - I began to heal and understand both myself and the world. It was the work of decades, not years.

I learned to cry again - and cry I did. Sometimes it came in quiet waves, other times in sudden bursts that caught me off guard. I stopped running from the pain and began to embrace it. That shift changed everything. I learned to forgive - not to forget, but to integrate. Pain, I realized, is not the enemy. It is, in fact, one of the most alive feelings we can have. And when you embrace it, when you bow your head in front of death - the great equalizer - you find a strange gift: peace.

Not all challenges were emotional. After my army service, an accident damaged my trachea, and one of my vocal nerves was severed - leaving only one vocal cord working. My voice has been rough ever since. For six months, I could barely speak at all - and in that silence, I learned volumes about people.

I spent several years in intensive speech and breath training, the same kind singers receive. That discipline not only restored much of my voice but also became part of what I teach today - how presence, physical self-awareness, breath, and voice shape how we show up in the world.

At 22, I began organizing personal development seminars for fellow students through the student organization AIESEC, bringing in professional corporate trainers to teach presentation, communication, and conflict resolution. That was the first time the thought occurred to me: I could do this. I would enjoy it. But it would take decades before I stepped fully into that role.

Around this time, I also began practicing TaeKwonDo. The discipline, structure, and relentless focus it demanded gave me something the books alone could not: a lived experience of persistence and respect for mastery. It taught me to push beyond perceived limits and to show up, no matter the resistance - lessons that would later echo in my teaching.

“You Don’t Belong”

My next big lesson didn’t come from a book or a seminar - it came from a single sentence. After finishing the first stage of my economics degree, I wanted to study abroad. To do that, I needed the recommendation of one of my professors. The problem: between my inability to concentrate amidst everything going on and my struggles with math - largely because I wasn’t using the right learning methods - my best grade was a C+ in Microeconomics.

Still, I dared to ask my Microeconomics Professor, Prof. Spahn, for a recommendation. Almost in passing, he said, “Of course - what was your grade?” assuming it must have been a strong one. When I replied “C+,” he froze mid-step, turned to me, looked me in the eyes, and with a tone of disgusted surprise said, “We should only send our best abroad” – and that was obviously not me. Then he turned away.

The implication was clear: I did not belong. My dream died that day, and for days afterward I felt crushed.

But bear with me, the story didn’t end there. Three years later - after transforming my learning techniques, learning to meditate, and working deeply on my mindset - I found myself writing my diploma thesis at his department, under the guidance of an associate professor who reported to him. Professor Spahn wouldn’t have recognized me anyhow among hundreds of students.

It was a personal victory when he wrote in his evaluation: “This diploma thesis is one of the best I have ever read and could, in principle, have been accepted as a Ph.D. thesis.” He never knew who I was - but I knew. And a chapter closed. I still have that thesis.

“We should only send our best abroad” - and that was obviously not me. Three years later, my work was called one of the best he had ever read. I don’t have more talent than others - I just refuse to stop asking, learning, challenging, and trying new approaches until I find what works. I don’t stop.

“You Don’t Belong” - Part 2

After graduating, I decided to go for my Ph.D. thesis. When I told my father, he looked at me and laughed out loud: “What, you???” He clearly thought I didn’t belong there either. Without those doubts sown into my mind, I might have been a year or two faster. Despite his comments, I went for it.

Spending years with “just books” wasn’t enough, so I joined MSU, a mid-sized strategy consulting firm, while writing my thesis. Days were for consulting, nights from 8pm to 2am - plus weekends - for the thesis. That combined pressure pushed me to search for every performance edge: nutrition, sleep, habit formation, mental resilience, and flow. It was then I began juicing and making my own power-protein shakes.

The three founding partners of MSU couldn’t have been more different - one analytical, one charismatic, one quietly strategic - yet all equally successful. It was my first real-world proof that performance is not a single formula - it’s about finding the style that fits you and making it work in the specific context.

That realization stayed with me. It shaped how I approached my own performance and eventually how I teach it: not by prescribing one “right way,” but by helping people discover their way - and then refine it until it works under any conditions.

I completed my Ph.D. magna cum laude, developing my own mathematical model to prove my hypothesis. A few years earlier, no one — least of all me — would have thought that possible.

Do not listen to the doubters. Many will challenge or ridicule your plans because your ambition threatens their comfort. If you were to succeed, it would force them to face the fact that they never even tried.

Leading under Pressure

Over the years, I took that drive into leadership roles where the stakes were high and results mattered. For five years, I built a business school from scratch - a joint venture between Duke University and Frankfurt University. Later, as Vice Dean Education at one of Germany’s top three private business schools, I led major change initiatives, transformed the program portfolio, improved efficiency by 40%, and increased both student and faculty satisfaction. Moments like the day a student with dyslexia hugged me at graduation with tears in her eyes and said, “You changed my life,” are why I do what I do.

As Executive Vice President of EBS University, I closed one of the largest corporate customized education deals in the region - worth around €4 million - and later served as Director of Executive Education at the University of Liverpool, a top-100 global university, and at THNK School of Leadership in Amsterdam.

For the past eight years, I’ve worked with companies and startups to design strategies, business plans, financial models, mission and vision statements, and product portfolios - always with the same question in mind: What will actually work under real-world pressure?

Real-world tested. Everything I teach has proven to be effective in boardrooms, classrooms, and across cultures - under real pressure, with real results.

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Personal Journey Across Borders

Professional growth was only half the equation. The other half came from the road: six months in India, three in Africa, and two in Thailand, working for a World Bank project in Indonesia, living and working in Spain, the UK, Germany, and China, and serving on the MBA Advisory Board at the Mays Business Schook, Texas A&M. These weren’t just trips. They were lessons in adaptability, cultural intelligence, and seeing the world through a multitude of different eyes. Today, I lead - among other roles and projects - the NYU-SPS & Intellibus AI Masterclass for C-level executives and board members.

All along, I kept learning - diving into the works of Wayne Dyer, Joe Dispenza, Cognitive Behavioral Therapy, performance psychology, neuroscience, habit formation, and any tool or method I could test in my own life before passing it on to others.

Adaptability is forged in motion — in the crossing of cultures, challenges, and perspectives. It’s never born from comfort.

The CH²AMP Pillars

These experiences - professional and personal - shaped the foundation of what I now call my CH²AMP pillars: Clarity, Health, Happiness, Achievement, Meaning, and Peace. They are not abstract ideals. They are the distilled result of decades of testing, refining, and living what I teach. These six pillars are the backbone of a life well-lived — a framework to know yourself, sustain your energy, find joy, achieve your goals, live with purpose, and stay grounded through it all:

🔍

Clarity

Knowing who you are, what drives you, your cornerstones of effectiveness, and your core.

❤️

Health

Building a sustainable energy system for body and mind.

😊

Happiness

Cultivating daily joy instead of chasing it and finding the inner island of silence.

🏆

Achievement

Setting the right goals and making them real.

🌟

Meaning

Anchoring life in what matters most and creates flow for you.

🕊️

Peace

Staying calm and grounded, even in the storm — breathing.

Know. Thrive. Smile. Achieve. Matter. Breathe.

...and the Doc U Peak Performance System

Over the years, I’ve taught leadership and self-management at leading institutions in the UK, Germany, Poland, and China, working with Executive MBA participants and executives from across industries and cultures. The Doc U Peak Performance System grew directly out of this work - a distillation of more than 30 years of experience, hundreds of thousands of pages read, hundreds of teaching hours, and many days spent in seminars around the world.

The result is a coherent, tested, and deeply practical system for personal mastery - designed to help people not only achieve more, but live better.

Everything I’ve lived, studied, and taught has one aim: to equip people with the tools to thrive - not in theory, but in the real world. That’s why I created the Doc U Peak Performance System: a framework anyone can apply to work smarter, live healthier, and lead with clarity and purpose.

If you’ve read this far, you know my approach isn’t about quick fixes or motivational fluff. It’s about proven principles, tested under pressure, and tailored to help you reach your potential.

You’ll find those principles at the heart of Doc U Peak Performance System - the same ones I’ve used to help executives, entrepreneurs, and high achievers around the world push past limitations, stay balanced, and deliver their best when it matters most.

Choose Your Path

Ready to achieve more and live better? Select the program that fits your journey.